The importance of product design is growing in importance across marketing, advertising, and e-commerce. With so many brands competing for the attention of consumers, it’s crucial to get product design right. There are so many different factors that influence how users respond to a product. The colors, fonts, images and layout all create an impression about the brand and whether we even want to use a site or app again. But with so much competition out there, how can you stand out from the crowd? Here at https://litslink.com/blog/top-software-product-design-principles product design tips that converts more visitors into customers.
Make Color Choices Based on Research
There is a lot of research on how color impacts our mood, buying behavior and more. Color can be used to evoke an emotion, encourage a specific feeling, or highlight a particular feature. For example, if you want to highlight your product’s functionality, black and white are great choices. Black is a bold color that draws attention, while white is a color that doesn’t evoke any particular emotion. While functionality is a positive aspect of your product, beauty is a less functional but highly important aspect. If a consumer associates their product with beauty and style, color is a great way to highlight this.
Show, Don’t Tell
As a marketer, it’s easy to get caught up in telling people about your product’s features. You want to explain what your product does, what problem it solves, and how it can benefit people. But outlining the benefits of your product is good, you also want to show what your product can do. You want to provide visuals that show the product in action. This can be done through the type of images you use, the layout of the page and more.
Build Trust through Transparency
As consumers, we are more wary than ever of the brands we buy from. We’re more aware of the behind-the-scenes practices that go into creating our favorite products. For example, many consumers are now aware of the amount of plastic in their food and beauty products. Many people want to get away from plastic, but don’t know which products are safe to buy without it. You can use your product pages to educate and inform your customers. You can show in detail what goes into your product and the ingredients you use. You can also provide information on where your product is made, who it’s made by, and how it’s shipped.
Use Video to Increase ad ROI
Product videos are quickly becoming an essential part of any online business. In fact, according to a report by W3, product videos increase conversions by an average of 64%. This is because product videos allow consumers to get a better look at your product, in use. They allow you to stand out from the crowd by showing how your product works, instead of just telling people how it works. Product videos can also show what the product looks like, how it’s packaged, and any other important information that would be difficult to include in a product description. Product videos can come in many different forms. They can be unboxing videos, overviews of the product, demonstrations of how it works, or behind the scenes footage.
Conversion rate optimization is a process that allows you to optimize your website’s conversion rate. It involves testing different variations of your website to see which one improves the overall conversion rate. The most effective way to increase your conversion rate is by testing different variations of your site. For example, if you’re selling products, you can test different product images or layouts to see which one gets the most clicks. You can also test different content and price points to see which ones convert best. You can also use Google Analytics to see which pages get the most traffic, then test those pages to see if they have higher click-through rates. With all this data in hand, you can figure out what parts of your site are working, what parts need work, and how you can improve conversion rates across the board. The one product design tip that converts more visitors into customers is to make color choices based on research, show, don’t tell, build trust through transparency, and use video to increase ad ROI. Product design is crucial to any business and there is a lot that can be done to improve it. With the help of these tips, you can make your product more attractive to customers.