Email marketing strategy: Pros and cons

Email marketing is using emails to promote services and products, acquire new customers, or build relationships with customers. It can be used for brand building awareness, announcing discounts or driving website traffic.
Email marketing is one of best marketing strategies to enhance your client reach, thus getting good leads for your products and services. Customized emails from IONOS are the best to use when marketing.

The pros of email marketing

1. Cost-effective
   Maintaining and gathering email is easier and less costly. It is highly affordable compared to any other marketing strategy. It is free and has the ability to reach a wider audience with high returns on investment.
2. Proper tracking
   Email tracking lets you know when the email was received, the email addresses that are no longer willing to receive your messages and the email addresses that are no longer active. It also makes it easier to track the influence of your email campaign.
3. Personalization
   You can engage with customers on a first-name business while automatically sending emails at scale.
4. Target audience
   Email marketing allows your businesses to segment their audience directly and send
   targeted messages to a specific group of people
5. Capture new customers on the website
   Use opt-in plugins and forms across your website to capture the potential customers that visit your website. These leads can be turned into email benefactor and eventually into paying loyal customers.
6. Global
   Email has become a very popular communication platform for networking globally. Using
   emails you can directly communicate and sell to any person in the world.

   7. Getting feedback from customers
   Engaging with customers through email makes getting feedback easy. Businesses can use this to survey and solicit feedback on their services and products and improve the quality and customer experience.

Cons of email marketing

1. spam
   Business emails can be affected by spam filters. This automatically marks messages for clients as spam. Never send emails to recipients who haven’t candidly given you authorization to do so
2. Limited design capabilities
   There are no design capabilities and customization as other forms of digital marketing like website page post and social media. This can be a hindrance to creating visually and appealing engaging mails.
3. Privacy and legal concerns
   There are strict rules and regulations, such as CAN-SPAM general data protection, that a business must fully comply with. purchasing email lists not only violates regulations but also affects your reputation deliberately

   4. Unopened or undelivered mail.
   If your business has a faulty email list, your chances of having undelivered messages increase.

4. Missing out on reaching the target audience
   In spite of having different email addresses and consistently sending emails to every address, they would be wasted if the right or potential audience is not right. Ensure that your email address list has the right potential customers that would be helpful to your business.

Conclusion
Email marketing is a productive marketing strategy. Design your email using the right size and send it to the right addresses so that it won’t be spam. With a proper and effective strategy for handling emails, you can grow and build your brand because an average person opens their emails 10 to 15 times within a day.