When we say around us that we are travel bloggers, the answer is always the same. “Wow luck, life is good! “. This is of course the reaction of our interlocutors BEFORE specifying that we do not live from it and that we have a job next door… 🙂
We know that many of you want to embark on the blogging adventure. An article has been floating around in our heads for a while and more than a year and a half after the launch of our blog, it seems like the right time to release it. Our advice for a successful travel blog.
So yes, we are going to push open doors for some, yes, we have barely 2 years of experience. But this is the kind of advice we would have liked to have had at the start of our adventure in the world of blogging … (Attention this article s addressed to those. Who want to share their photos and their travel experiences. And not to those who want to live from their blog).
We are aware that many articles on the subject already exist, but to illustrate our point we will give you concrete examples drawn from our experiences with our blog “Le Caillou aux Hiboux”. All our advice is ours alone! 🙂
These tips can also be adapted to any blog, regardless of the theme, whether it’s travel or something else!
If you don’t have time to look at this long article, reading the 10 titles will already give you some leads.
1- STAND OUT IN THE JUNGLE OF TRAVEL BLOGS!
There are currently millions of blogs in France, and every month there are thousands of us wanting to embark on the great adventure of blogging… Travel is the 4th theme after fashion, high-tech and cooking. You have been warned!
As much to say to you that to differentiate you it will be necessary to show originality in your topic as well as in the “angle of attack” of your blog in order not to be drowned in the mass.
Choosing a very specific theme around travel can be the beginning of a solution! Here are some cool blogs that have made this choice and for whom it has worked quite well:
The culinary travel blog “Evasions gourmands”. This young couple of gourmet globetrotters discovers the world through the plate and makes our mouths water with each of their photos.
The friends of “Ouramericandream” who make us dream every day with their photos of the United States and Canada…
The incredible blog ” A bike around the world “, of a fiftieth who decided overnight to leave for a world tour by bike over 5 years!
2- OPT FOR THE RIGHT SOCIAL NETWORKS
A blog without social networks today is a bit like an airplane without wings, it struggles to take off and it crashes.
For our part, most of the traffic on our blog comes from social networks and our most read articles are often the result of shares on the networks which have had a snowball effect!
Facebook, Instagram, Twitter, Pinterest, Snapchat… You’ll be spoiled for choice. However, be careful not to multiply them too much, it is extremely time-consuming: it takes a lot of time to write posts, respond to comments, private messages… Limit yourself to those you know best and those that suit you best. more. And don’t forget that new social networks appear, keep up to date with what’s new. “Vero” and “TikTok” for example were born recently, we did not embark on the adventure because we already have a lot to manage, but maybe other blogger friends will be able to talk about it better than us 🙂
3- MAKE YOUR ARTICLES KNOWN!
There is nothing more frustrating than spending hours writing an article and seeing the number of views approach zero… This can very quickly discourage you and make you want to jump ship.
To help you, here is our little post-release “routine”. It takes a bit of time, but it works pretty well in general.
1- Dissemination of the article on our social networks (taking care to mention the places. The Tourist Offices, any partners, etc.)
2- Sending the link of the article by email to the Tourist Offices/CDT (or to people likely to be interested/to the people met/hotels/activities…)
3- Regular sending of a newsletter to your subscribers with the latest articles published on the blog
Remember, it is essential to be regular in the frequency of publication of your articles, especially in the beginnings of your blog. In the many readings we have done on the subject, everyone converges towards the same number: at least one article per week. A rather sustained pace (which we ourselves can’t always follow), but which will pay off in time!
4- ORGANIZE SMALL COMPETITIONS?
Organizing contests can be a good way to increase your following on social networks. Be careful all the same, it’s a double-edged sword, the risk is to attract people who are not really interested in your blog but only in the lot in question (hello contestants!). In any case, a contest makes it possible to retain and thank its already present readership and it will make people happy for sure. And it’s so cool to play Santa Claus!
No need to win a trip to Bora Bora or make one every week, a small batch occasionally is more than enough. Postcard, small souvenir of a distant destination or tourist guide will do the trick!
Organize your first contest when you have already acquired a certain audience otherwise you risk having a flop.
A competition must be at least organized and follow a few rules: conditions of participation, start date and end date, description of the prize to be won, etc.
5- FIND YOUR EDITORIAL LINE AND STICK TO IT!
Finding an editorial line, defining the themes addressed in your articles and giving a personal touch to your writing: 3 key elements in setting up your blog. Once you have defined all this, do not go in all directions, and keep in mind your guideline. We know it’s tempting to exchange articles, accept partnerships … But knowing how to say no to a project that doesn’t look like you or that doesn’t match your image is a strength! The risk? Lose your readers and your credibility. In short, you must know how to say no, as in everyday life for that matter.
6- KEEP A NOTEBOOK OF IDEAS!
When we announced to our loved ones that we were launching our blog, we were often told “But what are you going to write on your site when you’re not going on the mother daughter trips? “. Well 1 year and a half later, if you knew the number of articles, we have in mind without having the time to write them!! We would have plenty of enough to work together 35 hours a week… And sometimes an idea for an article comes up like that, without warning. So, to avoid forgetting our bright ideas, we keep an idea book where we write down the articles we want to write. We also have a section “improvements/updates of the site” that Mr. Owls, the developer of our duo, tries to follow somehow.
7- WRITE FOR YOUR READERS!
The blog is not a diary. The monotonous story of your exploits around the globe will not interest many people (except your parents who will be relieved to know that you are well on the other side of the planet). On the other hand, give your travel tips, the good addresses of a city or the pitfalls to avoid this is what your readers need (and are looking for).
The same goes for how to write your articles. Speak directly to them, they will immediately feel much more involved and concerned. Like the Tourist Offices which must “tell” the territories and give emotion to attract tourists, do the same for your readers. We talk about “Story Telling” in marketing if the subject interests you…
And don’t worry even when addressing your readers, your blog will be a real memory book for yourself. With Mr. Owls we like to reread our articles from time to time to remember our travels!
8- JOIN THE TRAVEL BLOGGER COMMUNITY
Working in your corner is good but finding people who share the same passions as you is better. Don’t hesitate to follow other travel bloggers on social networks, interact with them, read their articles (often a real source of inspiration) … They don’t bite and are often very cool.
The collaborative article, an article where you invite other bloggers to talk about a subject on your own blog. Is a very good way to bond with your fellow bloggers. You can also participate in an article by another blogger!
We have noticed that in the field of travel blogging, the most interesting social network for linking. And getting in touch with other bloggers remains Twitter. So, get started on the network of the famous blue bird.
9- CONTINUOUS TRAINING/INFORMING ONESELF
Keeping a blog requires a multitude of skills … Know that you must be a real Swiss army knife to be at the head of a project like this!
Community manager, photographer, editor, web developer, salesperson, secretary, graphic designer … You have all the hats at the same time! So of course. You will not be at the top in all areas but know how to highlight your best assets. And try to improve in the areas that you master the least (or get help!).
To continually improve yourself, share with other travel bloggers, read articles/books, browse Youtube to watch tutorials, go to conferences… And keep in mind that the tourism sector is one of the most impacted sectors. Through innovation, stay on the lookout for new products.
Small particularity concerning travel blogs, a solid foundation in photography is almost mandatory! Your readers want to dream, be inspired and travel through your photos. No need for a professional camera but it is necessary to have at least an artistic eye. To know how to frame and to have knowledge in photo editing. Don’t panic, all of this can be learned!
10- MAKE YOU HAPPY: THE ESSENTIAL RULE!
If there’s one rule to remember, it’s this one! It is essential. Keeping a blog should not be a constraint but a pleasure for you. If you write with passion, your readers will feel it. Like any passion, it takes a lot of time. But if you want to last in the field of blogging, that’s the secret…