The term 2d animation refers to two-dimensional video that provides horizontal, vertical, diagonal, and hexagonal display features to viewers. Hence, it gives a 2x viewing experience to visitors and enhances the visibility of a video. So, the idea of 2d animation adds a creative essence to an ordinary video and beautifies its physical appearance. Therefore, it is an excellent tool for businesses to promote their brands and showcase their products.
However, 2D animation is an artistic process of creating objects and characters and moving them in a two-dimensional digital space. Hence, it uses length and height attributes to design and develop an object to set in motion. Significantly, the geometric style of the background gives 2d a special significance over others. However, it involves drawing, sketching, scripting, storyboarding, and adding visual effects to display a charming appeal to the audience. Since pre-production and post-production are preparatory steps of crafting a video animation and finalizing it to launch and deliver to customers.
#1 2d Video Animation
In layman’s terms, 2d video animation is a kind of kinetic visual motion that appeals to your eyes when combined with text. However, it floats on the screen in various angles and directions, including diagonal, hexagonal, and linear. Therefore, the floating depends on the speed and velocity of movement of a blend of text and visuals. Sometimes, they move slow and haphazardly to create a vibrant and colorful visual experience for viewers on the screen. Subsequently, people might have seen 2d videos in movies and on television. The appearance of characters’ titles in a movie is an excellent example of a two-dimensional video. It gives a colorful appeal to the viewers and profoundly impacts them.
Hence, 2D Video animation is a form of abstract visual art. Therefore, it showcases the artistic and creative illustrations that draw the target audience’s attention and hook them to the screen. 2d Video animation is an excellent platform to narrate imaginary stories and shape them into a realistic visual appearance. It pulls the attraction and connects the visitors to the video, leaving a lasting impression on them. Hiring the 2D Video Animation Company is a powerful means to immerse customers into the video and capture their focus and concentration without blinking their eyes.
Types of 2d Video Animation
In this blog, we categorize a 2d video animation into the following types:
#1 Emotional 2d Video Animation
An emotional 2d video triggers sentiments, feelings, and emotions in a video. It shows a strong emotional appeal to the viewers. The fundamental purpose of using inspirational videos is to have an audience’s good or bad experience and compel them to take prompt action. The responses inspire businesses to add more qualitative components in a video to build a deep connection with the customers.
#2 Promotional 2d Video Animation
It is another form of 2d video that promotes a brand or advertises products to help businesses generate sales. Creating a promotional video aims to increase brand significance among customers and convince them to buy products and services. It drives lead conversions and accomplishes specific goals of businesses to increase profit and return on investment ROI.
#3 Explainer 2d Video Animation
Many businesses like Video Symmetry use explainer videos to explain their brands’ processes and features to customers. They provide an extensive description of its purpose, mission, and vision. An explainer video clearly illustrates the features and benefits of products to the audience. It simplifies the idea and intention to eliminate distractions and interact with visitors.
Steps of Creating a 2d Video Animation
#4 Initial Discussion with Clients
Everything begins with a discussion. It is an information-gathering step that allows designers to collect and accumulate the essential requirement of a 2d video animation project. It involves a formal meeting with clients that discusses a detailed description of the project. The session can take place at any location. It depends upon a mutual understanding of a designer and a client to meet and communicate for a better and clearer view of a project. They can share over a phone, email, chat, or have a video conference in case of a remote client. The summary of the meeting ends with the fulfilment of specific goals for a client’s business.
#5 Crafting a Creative Script
After getting done with the meeting and discussion, now is a time to get to work. A scriptwriter’s job starts with keeping an idea of a client’s requirements. They need to think innovatively and use their extreme mental capacity to develop a strong script.
A script must be simple and clear to understand an audience quickly. There are a few things a writer needs to keep in mind while creating a script, such as finding a relevant target audience from a niche industry. They also should create an engaging screenplay to draw the audience’s attention and receive tremendous responses. Designers can add advanced components in a video to make it compelling such as kinetic text, voice-over, and visual graphics. Adding these elements enhances the value of a video and increases its visibility with higher traffic and conversion.
#6 Storyboarding the 2d Video Animation Script
Storyboarding transforms text-based scripts into interactive visual content to grab customers’ attention. It is a form of blending the writing and visuals and shaping them to better represent a brand or product. Designers sketch the frames and visualize the characters appropriately fit into the script. It gives a colorful visual view and creates a movement of characters to explain and understand things clearly to the audience.
#7 Creative 2d Video Animation Design
Animation design is an artistic phase to turn the storyboard content into a dynamic 2d video animation. It involves creating a visual script, adding music and sound effect, and giving a voice-over to make an animation video for the customers. The time length is an essential factor in creating a 2d video and emphasizes keeping the short span of a video to retain the viewers’ engagement.
In a nutshell, it summarizes the above description of the ultimate guide to creating 2d video animation. It helps businesses portray their brands effectively and boost their sales to the peak. Viewers also watch these videos with great interest and seek exceptional knowledge of a product they need to buy. The demand for 2d video animation is getting increasingly popular nowadays and is a beneficial approach for businesses to dominate their reputation in the future.