When companies opt to outsource digital content development, quality is one of the most significant issues. True, innumerable content mills churn out low-quality pieces at tremendous costs. Still, with the appropriate approach to outsourcing, you can locate great material suited to your voice and audience.
It’s not a case of lucking out and finding the appropriate writer to get your money’s worth and generate intriguing material regularly. When you outsource and hire blog writers, you may acquire great material by setting clear expectations and clarifying your goals.
How to Outsource Content Creators Successfully?
When a business owner rushes to work with a team of freelancers, many issues like management failures, Lack of Investment in Brand Story, or communication gaps may arise. The quality of your material is likely to suffer if you don’t make an effort to identify the proper individuals, set acceptable objectives, and give constant feedback.
Fortunately, there are several things you can do to avoid these kinds of issues and maintain a high level of quality without creating every piece of content yourself.
1. Choosing a Project
If you’re worried that an outsourced writer won’t be able to tell your narrative as effectively as you can, keep storytelling projects in-house and delegate other material to trustworthy freelancers.
Product descriptions, SEO city pages, and instructive pieces don’t require as much narrative, so you may delegate these to a freelancer without forfeiting an opportunity to engage buyers in your company’s story.
You might also invest a few hours training freelancers on your products and services, providing them with the knowledge they need to express your brand’s narrative adequately. Even if you’ve previously agreed on a per-word or per-piece pricing for your material, you may need to pay each outsourced writer an hourly cost for their work if you go with this approach.
2. Metrics for Content
Have a clear notion of what you want to achieve before beginning a new project. You won’t succeed if you don’t set goals early on.
You won’t be able to tell if your content marketing efforts are successful until you set targets early on. Metrics may also evaluate the quality of material created by your freelancing workforce. Here are some examples of metrics to consider:
- Social Media: Determine how often your posts have been shared on social media sites such as Facebook, Twitter, and Instagram. You have more chances to attract new clients if you have more shares.
- Visitors: Keep track of how many people visit your pages each month and compare it to how many visited before releasing the new material.
- Search Engine Ranking: Google rewards website owners that prioritize quality over quantity. If your page rankings rise after you hire a freelancing staff, it’s an indication that they’re creating high-quality material.
- Backlinks: A backlink is a connection that connects Website A to Website B. Google views each backlink as an indication of quality; after all, you wouldn’t want to direct your audience to a site with irrelevant or low-quality material. Determine how many backlinks you already have before you start working with a freelancing staff. If you get a lot more backlinks after releasing fresh material, it’s another piece of evidence that your freelancers are focused on quality and relevancy.
- Bounce rate: It refers to the percentage of visitors who leave your site right after landing on one of your pages is the bounce rate. A superior bounce rate might suggest that the material does not suit visitors’ needs. If this rate drops after you start outsourcing writers, it means mean that your visitors prefer the new material to the old.
3. Branding and Style Guidelines
Ensure you give comprehensive style and branding requirements if you want to collaborate with several freelancers. A style guide describes how your material should be written and structured across all platforms, maintaining consistency. Branding guidelines are rules for representing your firm; they may include color palettes, logo patterns, and design aspects unique to your brand. Your readers will not be confused when they read your material if all your writers follow the same criteria.
4. Detailed Instructions
Provide precise directions for each project to avoid misunderstanding. Detailed instructions help freelancers achieve your expectations and might also help you avoid delays caused by misunderstandings. Consider adding the following to your creative brief before starting a new project:
- Word Counts (Minimum/Maximum)
- “Write brief paragraphs” or “Add only four sentences in each paragraph” are examples of sentence and paragraph length guidelines.
- Requirements for formatting (bold, italics, HTML tags, bulleted lists, etc.)
- Avoid hectic Terminologies
- Add a description of where the material will be released or how it will utilize keywords to include in the content
- Provide information on your target audience’s demographics
- Ensure the requirements for references
- Add your requirements for linking (internal and external links)
5. Workflow for Projects
Set clear expectations for your delivery criteria before you begin a project. Some business owners would instead get each piece of material individually.
Some business owners prefer to get material in batches every week or month, while others prefer to receive content in batches every week or month. Set your expectations accordingly if you want the article to go through many rounds of editing and quality assurance review.
If possible, create a gap between each deadline and the date you want to publish the final material. If you intend to publish a blog article on June 10, for example, you should set the deadline for June 1, so you have time to examine it and request any necessary modifications.
6. Samples of Content
It would help if you gave freelancers at least one example to follow while writing is one of the most excellent methods to avoid misunderstandings. Include a link to a blog post that effectively communicates a brand’s narrative in your order brief. You may show freelancers examples of your previous work and tell them what you want them to do differently next time.
Begin Outsourcing You Next Content Today
Content Service offers a staff of freelancers who can help with various writing projects. They also provide managed content services, which link you with a project manager who will supervise your whole project from start to finish, allowing you to reap the benefits of outsourcing without conducting your editing and content review.